Marketing and Supply Chain Management Essay Example | Topics and Well Written Essays - 3000 words

Marketing and Supply Chain Management - Essay Example It is in this particular instance that each of the individual companies shows their prowess and showcases what type of management they have and how stable that management is. Adversities always call for the greatest minds to work out the best management cues that will definitely allow the company to withstand any turbulent moment and engage the stakeholders in every aspect of the decision-making pyramid. Relationship management is the main source of relief for any company that is seeking leverage in economic hardships (Goldberg 2001, p. 11). However, these relationship management strategies may come with even worse effects if not handled properly. Thus, understanding what the company requires and how this can be achieved with minimal changes is an essential step towards meeting the goals of the company. The maximum is expected but this has to be approached in a slow but sure manner (Bowersox, Closs and Cooper 2002, p. 33). As will be witnessed in this report, the case of ChemCo indus tries is one significant study that will help us understand the importance of key accounting management, the relevance of relationship management and how a mishap in implementing either can lead to total disaster. The case study will also be used to investigate the impact of KAM as applied by the company and what impact it had on its stakeholder sin the long run. The report will also explore the different ways and means through which internal and external relationships can be harmonized to create a company that has better and stronger economic outlook despite the challenges they face. Supply Chain Management and Business-to-Business Marketing Business –to-Business marketing can be defined under the notion of the changing relationships between the organisations engaging in either supplying or distribution of products amongst each other. They may be defined as the continuing interactions between the two parties rather than a sequence of encounters where manipulation of prices o r demand is done by the supplier as they engage with suspicious customers (Hoegh 2008, p. 302). This can be related to the fact that those given the chance to deal with the marketing strategies may have competing interests in the business which may hinder rational decision making when the company is in question this may be witnessed and confirmed by the fact that ChemCo’s KAM manager decided what prices were to be set for certain clients while neglecting others in a bid to win over clients during their downhill financial trend. When dealing with the market and the organisation, there is something called marketing logistics that needs to be reconsidered to help understand what is expected in any setting. The market logistics are aimed at critically analysing the relationships between the two parties. This is where theories such as the 4P’s, Porter’s five force analysis and PCDA model of quality control come into focus. The company looks at the best ways through w hich their products can be attractive, how their prices and processes can be maintained or altered to improve their appeal to their clients or how they can analyze their processes and improve them to meet the demands of the clients (Hines 2004, p. 66). As such, any supply chain manager will seek to use even broader logistics to come up with a strategy that suits the entire chain and works at meeting the goals of the company whether by including the subsidiaries or delegating duties and targets for each of the subsidiaries to achieve (Mentzer et. al. 2001, p. 3). However, it is crucial to understand that chain management does not exclude even the smallest retailers in the chain. Instead, as a manager, considering the benefits of

World Povery Causes and Role of Foreign Aid Essay

World Povery Causes and Role of Foreign Aid - Essay Example However, this development is seen only in the developed countries. There is a strong reason behind it. The developed countries have resources, education and most importantly money. They have all the factors which are necessary for a normal citizen to fulfill his needs. On the other hand many countries of the world are struggling with the issues of overpopulation and unemployment that eventually cause poverty. The cause of world poverty are many but it has been unveiled that the foreign aid provided to the deprived countries is usually not sufficient enough to fulfill their basic demands and thus inefficacy of foreign aid has evolved as one of the major factor behind the world poverty. Everything has a side effect and in the same way, the overuse of these resources and foreign aid by the developed countries tend to leave less for the other under developed countries that then face poverty. Poverty is a problem that cannot be solved instantly. It has to be a combined effort of everyone working together. However, before the solutions, there has to be proper knowledge about the main causes of poverty. There are many causes, big or small, that result in world poverty and give rise to the many problems caused by poverty (Bauer, 1992). Firstly, the main cause of poverty is overpopulation. When there are limited resources and too many people, it becomes hard for all the people to benefit from those resources thus causing poverty. This can be applied to many of the cases such as places to live. If there is limited property, it is obvious that the elite class will get the chance to utilize the area as they can afford it. The ones who are left unsheltered are the ones attacked by poverty. Overpopulation is closely linked to the literacy rate. Literacy rate plays an important role in managing the poverty levels of a country. If there is a low literacy rate, there will be less people to earn and fulfill their demands. The illiterate people are, however, engaged in agricultur al activities that can never fulfill their needs for a comfortable life. Illiteracy results in high birth rate, and thus more need of limited resources. The developing countries have more urban areas where the environmental degradation causes poverty as these areas have shortage of clean water, food and shelter (Mitchell, 2007). Another cause of poverty closely linked with the literacy rate is employment. In many developed countries, life is getting too fast like technological based. They use manufactured goods so there is less demand for natural resources. In developing countries, the people employed for the extraction of natural resources need to be highly professional, again leaving behind the illiterate population. Moreover, these employees are paid less wages with which they can only support their basic needs. Apathy is another major problem in poor countries which leads poverty levels to rise. The people feel so powerless and hopeless that they refuse to improve conditions, fi x problems and judge between right and wrong. When they see someone in their family or society rising above or trying to make a change, they get jealous and discourage them. This results in tension and suspicion in the society. An individual or a group of people feel so helpless that they start to depend on help from outside and forget about making a change on their own. Ignorance is another major factor as lack of education is the trigger that leads to poverty. The main contribution in the increase of poverty levels is from the government. The government of developing countries has become powerless. The government is influenced by the external influence of rich people who formulate the